11 Popular Beauty Brands You Didn’t Know Were Vegan-Friendly

Living a completely vegan lifestyle doesn’t just mean cutting out dairy and meat from your diet — it also requires you to be conscious of which ingredients go into some of your favorite products, makeup included. Thankfully, many beauty brands either already offer vegan products or are transitioning their formulas to fit that standard. In fact, some cult items you probably already own are on this list. Ready to stock up?

1. Cover FX

Cover FX made waves in the beauty industry a couple years ago with their Custom Cover Drops; just add your preferred amount to your favorite moisturizer, facial oil, or even foundation to give yourself a boost of coverage. More recently, their Custom Enhancer Drops took the highlighter market by storm and have everyone’s cheekbones beaming. Everything in their line is vegan except for MintTint FX and MintGlaze FX.

2. Wet n Wild

Wet n Wild has been around forever, and they’ve recently had a lot of success with their Megaglo Highlighting Powder. One of the most shocking things about this product, though? It only costs $4.99. Cheap, vegan, and cruelty-free? Count us in. Not all of their products are vegan, but it’s easy to pick out which ones are thanks to their updated packaging.

3. Real Techniques

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Sam and Nic of Real Techniques have changed the game when it comes to makeup application. They’ve proved that there’s no need to spend hundreds of dollars on brushes to get a professional result, and that you can get just as great of results using synthetic hair.

4. Pixi

Pixi by Petra popped up in Target a few years ago and has taken off ever since. One of their most popular products at the moment is their Pixi Glow Tonic, and even the team over at Into The Gloss is obsessed, so you know it has to be good. Not all of their natural beauty products are considered to be vegan, though, so be sure to check out a full list of the ones that are here.

5. Kat Von D Beauty

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You can’t help but instantly think of the Shade and Light Contour Palette when Kat Von D’s name is brought up — it’s another cult product that beauty junkies can’t get enough of. Kat Von D announced on her Instagram that she’s working on reformulating her products to be completely vegan in addition to cruelty-free, so pretty soon everyone’s cheeks will be sculpted and under-eyes highlighted without compromise.

6. Obsessive Compulsive Cosmetics (OCC)

OCC is known for their intense glitters and awesome lip tars. And because their entire line is 100% vegan and cruelty-free, every cool kid can easily get their fix.

7. Ardell Lashes

Public Service Announcement: our Faux Mink lashes are bomb. You should try them 😉

A post shared by Ardell Lashes Australia (@ardelllashesaus) on

Try to name one YouTube beauty guru who hasn’t used these lashes in a tutorial before. (We bet you can’t!) Ardell has a huge selection of cruelty-free and synthetic false lashes that are so reasonably priced you’ll wonder why any other lash brand even exists.

8. EcoTools

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Believe it or not, EcoTool’s pretty brushes can also be found right in the drugstore. And along with being vegan, they’re also made with bamboo handles and recycled materials. We applaud this all-around, environmentally-friendly brand.

9. e.l.f. Cosmetics

This well-known brand is incredibly affordable, and their entire cosmetics line is vegan. Give their baked highlighters a try, along with their $3 lipsticks!

10. Milani

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Keeping on the baked cosmetics theme, Milani is famous for their baked blushes, which are richly pigmented and available in matte and shimmer shades. But, be sure to check the label to ensure that the product you’re eyeing is vegan, as some of their range is not.

11. ORLY

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To top off this list, we have a nail polish brand whose regular polish is completely vegan and cruelty-free. ORLY has an insane amount of colors to choose from, and it’s modestly priced. You can’t beat that.

So, which brands do you already buy from, and which ones are you dying to get your hands on now?

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